Yan Huang created a Dragon Ball Z fan site as one of his first projects when he was just a child and eventually busted up some servers with 10,000 unique visits per day (servers weren’t what they are today!) He’s an award-winning marketer, business consultant, speaker, and the founder of Gray Hat Web, a Los Angeles design and marketing agency. He has 14 years of experience creating and marketing websites, and has worked with Inc. 500 and Fortune 500 companies.
Yan and I get funky on this episode with email marketing, leveraging in social media, and the great Tupac Shakur.
Here are the highlights of my funky conversation with Yan:
- Registering for an LLC and deciding to start his own business at 18 years old (19:50),
- His experiences in expanding his email list, some mistakes that marketers do in email distribution, and what email service he prefers the best (25:26),
- The importance of being in all social media platforms and which one is the most useful to be in (34:43),
- His styles in approaching the different audiences of the various social media channels (36:20),
- Using YouTube videos as an avenue for community service and outreach (41:40), and
- His overall mission in creating value and changing the lives of others. (49:50)
- Robert Green – author of The 33 Strategies of War and The 48 Laws of Power
- 2Pac – author of the poem The Rose That Grew from Concrete
- Christina Aguilera
- Rise Against
One hour to create something, with anyone…
- “Collaborating with 2Pac will be phenomenal because everything that he had done for the progress of society was great. I would want to be creatively involved with some type of social movement with him.”
To defeat Godzilla with his talents…
- “I will send an email blast to all veterinarians and ask them to put together a super tranquilizer.”
- Fully go into what you are passionate about as everything will go into full circle and you will see one thing being connected to another.
- Keep an open mind to anything that you want to learn and don’t shut anything down- even if it’s not relevant to you at that moment.