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 Currently Creating in: United States

So, you know how you are always trying to stuff flasks and other important items down your pants so you can get them into concerts? I’ve been waiting to say this for a long time, but the solution is finally here: The SpeakEasy Briefs. Unzip the Party!

Dan Goldman and Jeff Schneider are the mad scientists behind the Speakeasy Briefs, men’s boxer-briefs designed with a private zipper pocket for holding various items, including a passport, a wallet, A FLASK, …Airplane bottles?? The possibilities are endless.

The Speakeasy project first launched on April 25th, 2013 on Kickstarter and was able to more than triple the $10,000 Kickstarter goal into $32,616.  Jeff and Dan are ballers with diverse experience and knowledge, and they sure as hell hate Reno. 🙂  Listen to the episode- it’s fantastic.

Summary of Show:

Here are the highlights of my funky conversation with Dan and Jeff:

  • 3:19 : How Dan and Jeff met at USC and how entrepreneurship and their business spirit brought them together to create the SpeakEasy Briefs,
  • 5:22 : About their product being a solution and a good alternative to the problems concert-goers have when going to music festivals and travellers when travel belts simply won’t work for them,
  • 8:52 : The process they went through on how they turned their conceptualized idea to fruition by checking out stores, going to the tailor, building prototypes, field testing and validating them  and deciding to go with crown funding after they decided to have it mass produced,
  • 10:47 : The reasons why they opted for crowd funding including market validation, acquiring their first customers, low initial cost, and all the value that a bootstrapped entrepreneur can get through this channel,
  • 14:23 : The steps they took to get their crowd-funding going starting from research, directing traffic to their project page, building momentum by tapping the powers of the media in spreading the campaign towards other networks,
  • 21:24 : How it felt like reaping success after all their theories came into fruition, and
  • 23:45: Where they see themselves in the future and where their company is headed.

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Creative Influences

How to Raise $100,000 in 10 Days, an article from The Four Hour Work Week Blog by Tim Ferriss.

One hour to create something, with anyone…

  • Jeff: “I would want a jam session with Mozart using contemporary instruments.”
  • Dan:”It would be with my favorite comedian, Will Ferrell, as I am a sucker for everything he does.”

To defeat Godzilla with their talents…

  • “Godzilla looks like he is allergic to peanuts, so we would throw a bunch of peanuts from my Speakeasys.”

Advice…

  • Creating innovative landing pages to provide free and helpful content to people in exchange to their email address or liking a Facebook page is a powerful way to build an audience.
  • When you’re thinking of product creation and a Kick Starter campaign, it helps to have a clearly-defined target market.
  • Once the initial honeymoon phase of something wears off, where the challenge lies is pressing forward and staying focused after that.
  • Make sure that if you have a business partner that they are someone who you trust in terms of communication. Effective communication, staying positive, firing you and your partner up and being able to trust each other is how to keep things rolling.
  • Make a prototype and ask somebody to buy that prototype. It’s one thing to have an idea but nothing beats ask someone to hand over their hard, cold cash. That’s when the rubber meets the road.
  • Be persistent, it’s a lot about hustle and tenacity than the idea itself. If you are passionate, just keep doing it and be relentless.

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