iTunes | Play in New Window | Play on Soundcloud | Youtube

 Currently Creating in: United States

Seth McBee is lighting up the streets with inspiration and LED’s. He is the co-founder of You Saw Me, a start-up concentrating on the design, manufacturing, and marketing of their first patented product: a reflective vest (The Verve) with custom-color LED lights embedded inside for athletes, police, military, and various other consumers. Its 60 custom color, waterproof LEDs can be seen from over a mile away in any direction.

With engineering backgrounds and entrepreneurial bugs, Seth and his partner Kevin are putting everything they have into a strategic process wrapped with product development, market research, and future scalability.

These vests are so….f*****g… awesome.

Here are the highlights of my funky conversation with Seth:

  • 06:06 – Being a young entrepreneur, filing patents back in 2009, studying Engineering at the University of Maryland, bringing his talents to Virginia as a nuclear engineer, and finally landing in Lexington in 2013 to pursue his passion,
  • 10:07 – Where their idea originated and how customer feedback influenced the development of their product,
  • 14:21 – About their first prototype, the processes and halts it went through and the next versions which came out after their tinkering,
  • 17:29 – The challenges he faced including the rejections, discouragements, critics and all the ups and downs, and the things he learned and what he considers his successes so far,
  • 22:54 – Networking, partnering with startup incubators such as Awesome, Inc., and the support he got from the community,
  • 28:48 – Lessons learned from his unsuccessful Kickstarter campaign and how it led them to be featured in the Fast Company website,


Creative Influences

One hour to create something, with anyone…

  • “It would be with Henry Ford. He revolutionized commuting and developed products which are placid until now, as well as developed logistical assembly lines which really inspired me. I would go back and spend some time understanding his processes and what resources he had at that time.”

To defeat Godzilla with his talents…

  • “I’m going to use the reflective properties of the vest I have invented and then strategically position myself so when he beams his laser eyes at me, it will shoot back at him and destroy himself.”


  • The phase of the marathon is largely generated by the fans alongside and the high fives that you get.
  • It’s important to stay passionate and stay motivated, especially if you are trying to change the world one vest at a time.
  • If you’re growing your own business, make it your own. Your personality should be reflected through your work. Be passionate about it as that’s how you’ll impress people.

Interview Links

FREE 28 Page Guide
Do what you LOVE more.
20+ Time Hacks, Productivity Tricks, and Lifestyle Practices to Optimize Your Time Creating