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Richard Sirgiovanni is the creative mastermind of Sirg productions and the brilliant and lovable upcoming TV series and major motion picture THE GRIMPS.  His passion as a cartoonist set the foundation to kickstart the children’s animated rock n roll TV show.

By night they’re 4 cool, charming, irrepressible musicians on the verge of stardom. By day, they’re hairy, scary and tiny. They lived 500 years ago, cursed by the evil Spectar because he was jealous of their music and celebrity. So he cursed and turned them into ugly little Grimps, to be banished from society for eternity.

Until 500 years later their friend and wizard, Magic Alex found a temporary spell to change them back to humans, but from only sunset to sunrise…but with one glitch, they are still tiny…here comes The Grimps to sing and laugh their way into your hearts.

You might also remember our previous guest Dylan Sirgiovanni – Richard’s son. There is nothing more special than passing down the fire to create the life we love from generation to generation. 

Here are the highlights of my funky conversation with Richard:

  • 06:02 : About his cartoon creation, The Grimps, the reasons and purpose of him coming up with the show, and the crowd’s response so far,
  • 08:39 : The influence he had on his son, Dylan (co-founder of the app, Bleepr ), in putting him in the creative and entrepreneurial field,
  • 10:45 : His first music influencers who got him absorbed in music that he ended up playing in bands, how he started being seriously interested into comics which resulted to him enrolling in an art school in New York and how these two interests led him to the conception of The Grimps,
  • 15:45 : Revealing The Grimps’ subtle references to rock and roll and where the characters’ name originated,
  • 17:05 : The show’s back story and story line including the character’s double lives, their secrets and how they were instrumental in shaping the music history without the world knowing it,
  • 22:02 : The process of putting up an animated show from developing the story line, deciding on the characters’ personalities, designing the characters, writing the episode synopsis which will later on be turned into scripts, developing a pitch bible, doing marketing videos and publicity, recording songs and finding a network to get it into production,
  • 28:25 : His goals for the show and the positive things that he would want to come out of it and
  • 31:15 : Habits he has in place which keeps him focused and grounded.


Creative Influences

One hour to create something, with anyone…

  • “I would like to do something musical and artistic with John Lennon because he also started out as an artist and a cartoonist. Another one is Walt Disney as I am a big fan.”

To defeat Godzilla with his talents…

  • “Being a cartoonist, I would take my big eraser out and erase him as he comes.”


  • When you are putting up a show, in the beginning, you’ll be wearing all the hats but that’s the fun part..the creative process is the fun part.
  • The hardest part of creating an animated show is that it’s so expensive. You can’t just go out there and produce an episode as easily as people may think.
  • I stay focused on the belief that this is going to happen and when a thought of negativity comes in, I knock it out. It can happen tomorrow so just don’t give up. Life is too short to do something mundane and something that you don’t like. That’s not living.
  • Just do what you love and you’ll never work a day in your life.

Interview Links



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