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 Currently Creating in: San Francisco, USA

Erin Frey hangs out with aliens, signs, plays guitar… and she Fences.  Oh yea.

She is a brilliant creative Writer in Residence and Head of Research at, and she works alongside Tony Stubblebine, the founder of the platform.  Now, I don’t want to call Lift just an “app” because the power behind this tool is revolutionary.  It has helped more than 75,000 people put goals and habits into action, and it has been a huge anchor in the recreation and transformation of my life in particular.  It’s simple, it’s clean, and it gives you a nice big kick in the ass when falling off track with your goals and visions.  It also encourages and rewards you in unbelievably clever and cunning ways, kinda like moms and pops use to do back in the day.

The crew over at Lift is currently releasing a book called “The Strongest Mind in the Room” which dives inside the minds of elite athletes, CEOs, artists, and experts who are using mindfulness and meditation to boost performance, increase productivity, expand their creative side and improve as leaders.  You can get a free chapter now at  🙂

Do you lift, bra? You should.

Don’t be a big silly goose, listen to my ultra inspiring ,energy packed interview with Erin right nizowwwww.

Here are the highlights of my funky conversation with Erin:

  • 03:53 : How she got connected with Lift and her journey using the data and insights from their app to come up with content and goals for creating the book,
  • 07:13 : How mediation can help you achieve more at work, how it affects your performance, productivity, creativity, and leadership abilities, the range of people they interviewed from artists, software engineers, and lawyers, and what their book is all about,
  • 09:33 : The most popular habits they have learned from their data including meditation, exercise, reading, setting priorities
  • 11:34 : The roadblocks which could prevent you from successfully meditating
  • 13:14 : The changes and benefits she had personally experienced when she started meditating regularly,
  • 16:14 : How you can build the habit and other micro meditations that you can do if you do not have the time,
  • 18:17 : Sports and activities which tie up with meditation such as swimming, playing the guitar or running,
  • 20:44 : Her preference of using guided meditations in a group setting and practicing mindfulness exercises, and
  • 26:49: Her current goals and her future career aspirations including starting songwriting and singing.


Creative Influences

Jonathan Rosenvelt – Executive Coach in Silicon Valley

One hour to create something, with anyone…

  • “I would love to meet the top song writers such as Weird Al, Dave Pogue and Pat Pattison who teaches Coursera in Berklee, and spend time writing songs with them.”

To defeat Godzilla with her talents…

  • “I’m an ex-fencer so I will battle him with my fencing skills or I would weasel my way in, running under him and around him, to make him topple over.”


  • Meditation is not about not having thoughts. It’s about training your mind to focus when it wanders and spending time practicing in bringing your mind back to the present.
  • If you don’t have time to meditate, there are lots of micro meditations that you can do, like just taking 30 seconds to breathe in and out.
  • Anything that you do can be broken down into parts. Break it down into the smallest thing you can achieve in that moment and build it up from there.
  • Be open to new things and be open to being bad at something.
  • Recommended Resources: Wunderlist, a tool for tracking. for writer’s block.

Interview Links

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