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Drew Lewis is a wizard, and he doesn’t wear pants. He successfully birthed and sold a web design and marketing company out of college, followed by a decision to head west in pursuit of extended excitement in the creative media circus we call Los Angeles.

He currently holds the role of New Media Director at Wunderman Irvine, where he leads the charge in emerging media, creativity, and spell casting. Drew continues to slip bourbon in his coffee while working on clients such as Shell Gasoline, Hilton Hotels, Land Rover, Dodgers Baseball, Southern California Edison, Toshiba Laptops, Jenny Craig, Callaway Golf, Southwest Airlines, Mattel, Solspot, Invisalign, Oakley and Special Olympics.

His accolades have included 3 Lester Wunderman Awards, Cannes Cyber Finalist, several Gold National ADDY Awards, ECHO Award, and WPPed Cream Award.

Drew has served on a broad spectrum of speaking engagements including SxSW, CES, Digi Day, Digital Hollywood, and locally for the OC Ad Federation. He also has been published in various online magazines and had given a variety of lectures.

Here are the highlights of my funky conversation with Drew:

Pre-Interview Chat

Interview Proper

  • 25:20 – His college background, how he started the company, FusionCorp Design, right after college, and how he took the leap of faith and ended in California to work in an advertising company,
  • 32:20 – Researching and consuming content to get over being stumped,
  • 35:50 – His learnings from his sculpture class about cutting losses and just moving on,
  • 40:46 – How he makes his fears fade by having a bouncing board through his friends to talk his fears away,
  • 43:12 – His choice between Willy Wonka and Richard Simmons and the key marketing take aways you can learn from the former,
  • 45:40 – The high points in being in advertising including the parties and speaking engagements in South by South West, and
  • 49:05 – Tips on how to get started in advertising, learning how to be creative despite of your background and tools which you can use to help you be more productive.

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Creative Influences

To defeat Godzilla with his talents…

  • “I would create a billboard that could speak Godzilla language and tell him to go to Fiji and hang out at the beach. Or, I could use my advertising woes to trick him into buying or destroying something that would turn out to be good for mankind… or create an advertisement that would sell him love instead of destruction.”

Advice…

  • Don’t wait for someone to ask you to do something, just go ahead and do it.  Go make something and share it with people.

Interview Links

Media

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